Hi,
2013 - 2014 Master's Degree in Business Administration with a specialty in Marketing
Develop a marketing project based on the opportunity areas detected in the national and global markets, for the competitive positioning of organizations, through technologies, obtaining customer satisfaction.
2008 - 2012 Degree in Graphic Design
Integral project manager of high-impact design, characterized by creativity, innovation, and a focus on tangible results. Through rigorous research and information analysis, we employ strategies and technological tools to address challenges in visual communication across social and market contexts.
Villa Alma Tu Oasis en Telchac: Directed the creation and launch of the Villa Alma website, structure, design, and user experience to showcase a luxury rental offering. Managed social media presence and executed marketing strategies focused on positioning, audience growth, and lead generation. Ensured brand consistency across digital channels while enhancing visibility and engagement in a competitive real estate market. www.villa-alma.info
Vive Más Medicina Funcional Integrativa: Led the marketing strategy and execution for Vive Más, developing compelling copy and content across digital platforms. Managed paid media campaigns, aligning messaging with conversion goals while maintaining a strong brand voice. Designed and implemented both online and offline strategies to create a cohesive customer journey, combining performance-driven marketing with emotionally engaging communication. www.linktr.ee/vivemas_mex
TrydPadel: Designed and launched the TrydPadel platform in collaboration with a web developer, handling UX/UI, copywriting, CMS setup, and payment integration. Combined creativity, problem-solving, and teamwork to deliver a seamless user experience for TPT x Adidas padel first ranking system in México. www.trydpadel.com
GetPulpo: Redesigned and optimized Pulpo’s website to enhance UX, performance, and visual consistency across all pages. Created new landing pages improving user engagement and aligning with brand and product goals. Developed brand and designs for the Meet & Fleet 2025 event. www.getpulpo.com www.pulpopay.com
Our project arose from a curiosity to innovate in the world of 3D printing. Over the years, we have evolved to offer creative and customized solutions that adapt to the needs of our clients. In 2024, we expanded our services by incorporating laser engraving and cutting technology, consolidating our commitment to innovation and quality. Today, we are a company dedicated to offering unique products, combining precision and creativity to transform any project into a reality.
License administration and customer service for PigWin, PigVision and Pigmanager Software in LATAM. Specialized pig management systems that offer interactive reporting tools, allowing pig farmers to record and analyze data efficiently. It facilitates informed decision-making by providing valuable management information on business processes in breeding and finishing farms.
• Web designer, front ent developer, creation of landing pages and maintenance of three domains: Kueski.com Cash.kueski.com Kueskipay.com
• Integration of the Design system for the Kueski and Kueski Pay on website and emails.
• Execution of Marketing campaigns on the website.
• Analysis to improve interface design elements and user experience.
• Render optimization of the website and SEO strategy.
• Documentation of processes for the operation of websites and compliance.
• Webflow CMS update for Merchants and Marketing promotions.
• Design and layouts of emails in HTML and CSS (Emarsys and Braze).
• Implementation of email marketing strategies and SMS for clients and merchants.
• Execution of B2C & B2B email campaigns.
• Management of the Emarsys tool for automated flows and campaigns AdHoc in Kueski.
• Measurement of UTM's results, dashboards for improvement and optimization of the channel.
• Create email templates on Emarsys and Braze.
Management, planning and implementation of marketing strategies throughout México.
• Creation of campaigns in traditional media - print.
• Creation of digital strategies for social networks.
• Supervision and maintenance of the website.
• Analysis of customer information and CRM.
• Brand guidelines in internal and external communication.
• NCYG diseño. publicidad. imprenta. Graphic design, preparation of plates for printing, social media, brochure design, main account Hospital San José.
• Marketing plan for COSAES Comité de Sanidad Acuícola del Estado de Sonora A.C. Social media, Billboard, Posters, Video filming and editing, Photography and Radio.
• Instituto Tecnológico y de Estudios Superiores de Monterrey. Positioning of Professional Education, Social Media, Photography of events, brochures and web site.
• Desarrollos Residenciales Lander. Grpahic Design, Interior design, brochures and posters.
• Asilo Madre Teresa de Calculta. Branding
• Oso Sport Boxing Gym. Social Media, Tshirt designs and Posters.
• Nunca Jamás Band. Social Media, Graphic Design, Posters, Video and Photography.
As a freelancer, I have honed my expertise in graphic design across both print and digital platforms. Proficient in creating print-ready designs and adept at video editing and photography, I bring a versatile skill set to every project
I have led marketing campaigns with traditional and digital advertising and created solutions tailored to the client's needs.
My proficiency in Figma, Adobe Creative Suite, Webflow, and Hubspot is complemented by my ability to create high-fidelity products.
Designed and launched the TrydPadel platform in collaboration with a web developer, handling UX/UI, copywriting, CMS setup, and payment integration. Combined creativity, problem-solving, and teamwork to deliver a seamless user experience for TPT x Adidas padel first ranking system in México. www.trydpadel.com
Redesigned and optimized Pulpo’s website to enhance UX, performance, and visual consistency across all pages. Created new landing pages improving user engagement and aligning with brand and product goals. Developed brand and designs for the Meet & Fleet 2025 event. www.getpulpo.com www.pulpopay.com
Designed and developed 3Dream Studio’s online store on Shopify, creating a clear, fast, and conversion-focused shopping experience for personalized products such as tumblers, laser engravings, and 3D-printed items. I handled the ecommerce structure, UX/UI, catalog organization, persuasive copywriting and key configurations including shipping, variants, and automations. The result: a functional, scalable platform fully aligned with the brand’s identity and growth goals.
Wireframing and architecture
for Kueski Campaing
Wireframing and Marketing Strategy
Collaborate with the migration
of the legacy site to Webflow
Change of the design system
aligned with the new brandbook
And Identity Manual for
medical surgical emergency college
Logo for local airsoft team players
Visual Identity Design for
Nursing home (volunteer)
Identity design for presentations and
basic stationery for Kondinero
Planning and execution
· Social Media / PaidAds
· Radio & Mailing
· Flyer & Posters
Brandbook for Kondinero
Kondinero's annual report for the board
of directors and investors
For 3 Dream Studio
Payment schemes for the sales force
Nicolás Rojas León chillenial artist at Sonora
Nunca Jamas Band Tour Posters
Advertising ads for San José Hospital
in magazines
As a dedicated and passionate professional I'm looking for new challenges to building things with a purpose that can solve problems through design.